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PoliPulse is a dashboard of real-time social media conversations. Track the recent conversations or view our real-time dashboard for the 2012 race for the White House.

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Campaign Ads

Romney's Ads Seen as Positive but False

Tracked:
Aug 8, 2012 - present

Pundits and political commentary of the 2012 presidential election season seem to highlight the idea that this the most divisive election in history. To get a sense of this sentiment, we looked at how people are perceiving the candidates approach to their campaign's based on the candidate's advertisements. While  a third of online opinion criticize  Obama's ads as negative, 70% say his ads are good or effective and support the way he is attacking Romney's work at Bain Capital and Ryan's proposed medicare plan.
For Romney, about 40% of online opinions criticize Romney's ads as false, while a third say that they like his positive ads. Another third say they're glad the Romney campaign fact checked a negative Obama attack ad linking Romney and his work at Bain to the death of a man's wife from cancer.  
 

Topics: 
Election 2012
Conversations tracked: 
6,755
Sources: 
Blogs, 69% | Facebook, 5.9% | Forums, 17.8% | Twitter, 7.3%
Related Analysis from our Blog: 
Chart type: 
Bar chart
[{"proportion":31,"category":"Happy to see positive ads from Romney","group":""},{"proportion":30,"category":"Glad Romney camp/CNN fact checked death of wife ad","group":""},{"proportion":39,"category":"Romney ads are false","group":""}]
Line graph data: 
[{"name":"Happy to see positive ads from Romney","data":[33,34,33,33,32,27,26,31,32,29,30,29],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]},{"name":"Glad Romney camp/CNN fact checked death of wife ad","data":[35,30,30,26,33,26,30,31,23,32,29,33],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]},{"name":"Romney ads are false","data":[32,35,37,41,36,48,44,39,45,39,42,37],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]}]
Election 2012
Campaign Ads

Obama's Ads Seen as Negative but Effective

Tracked:
Aug 8, 2012 - present

Pundits and political commentary of the 2012 presidential election season seem to highlight the idea that this the most divisive election in history. To get a sense of this sentiment, we looked at how people are perceiving the candidates approach to their campaign's based on the candidate's advertisements. While  a third of online opinion criticize  Obama's ads as negative, 70% say his ads are good or effective and support the way he is attacking Romney's work at Bain Capital and Ryan's proposed medicare plan.

Chart type: 
Bar chart
[{"proportion":28,"category":"Ryan Medicare Attacks Good","group":""},{"proportion":45,"category":"Bain Attacks Are Effective","group":""},{"proportion":27,"category":"Obama Goes Negative","group":""}]
Line graph data: 
[{"name":"Ryan Medicare Attacks Good","data":[27,25,27,27,27,25,25,28,29,28,28,28],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]},{"name":"Bain Attacks Are Effective","data":[48,47,44,42,43,41,44,44,44,45,47,45],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]},{"name":"Obama Goes Negative","data":[25,28,30,30,30,34,31,28,27,27,25,27],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]}]
Election 2012
GOP Convention

Pre-GOP Convention Buzz Dominated By Akin & Indecision

Tracked:
Aug 1, 2012 - Aug 26, 2012

Leading up to the Republican National Convention, the GOP’s big moment was hindered by comments made by senatorial candidate Todd Akin and a largely indecisive political base split by policy issues.
 

Chart type: 
Bar chart
[{"proportion":24,"category":"Women's Issues","group":""},{"proportion":28,"category":"Akin Controversy","group":""},{"proportion":28,"category":"Economic Issues","group":""},{"proportion":8,"category":"Romney weak candidate","group":""},{"proportion":12,"category":"GOP Platform Is Regressive","group":""}]
Line graph data: 
[{"name":"Akin Controversy","data":[29,28,26,25,26,28,28,29,29,26,24,24,28,28,28,28,28,27,31,30,28,26,26,27,28],"dates":["2012-08-01","2012-08-02","2012-08-03","2012-08-04","2012-08-05","2012-08-06","2012-08-07","2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19","2012-08-20","2012-08-21","2012-08-22","2012-08-23","2012-08-24","2012-08-25"]},{"name":"Women's Issues","data":[22,24,22,21,23,23,22,22,21,22,26,26,24,23,22,22,23,23,24,26,25,25,24,24,24],"dates":["2012-08-01","2012-08-02","2012-08-03","2012-08-04","2012-08-05","2012-08-06","2012-08-07","2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19","2012-08-20","2012-08-21","2012-08-22","2012-08-23","2012-08-24","2012-08-25"]},{"name":"Economic Issues","data":[26,22,29,28,29,28,28,29,27,29,28,29,28,28,28,27,28,30,26,26,26,28,29,28,28],"dates":["2012-08-01","2012-08-02","2012-08-03","2012-08-04","2012-08-05","2012-08-06","2012-08-07","2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19","2012-08-20","2012-08-21","2012-08-22","2012-08-23","2012-08-24","2012-08-25"]},{"name":"GOP Platform Is Regressive","data":[13,13,13,13,13,13,13,10,13,13,13,13,12,13,13,13,13,13,12,12,12,12,13,13,12],"dates":["2012-08-01","2012-08-02","2012-08-03","2012-08-04","2012-08-05","2012-08-06","2012-08-07","2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19","2012-08-20","2012-08-21","2012-08-22","2012-08-23","2012-08-24","2012-08-25"]},{"name":"Romney weak candidate","data":[10,12,10,12,10,9,9,10,10,10,9,9,9,8,10,9,9,8,7,7,8,8,8,8,8],"dates":["2012-08-01","2012-08-02","2012-08-03","2012-08-04","2012-08-05","2012-08-06","2012-08-07","2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19","2012-08-20","2012-08-21","2012-08-22","2012-08-23","2012-08-24","2012-08-25"]}]