Post GOP Convention Spotlight Stolen By Eastwood & Ryan
The Republican National Convention saw an emergence of new energy from a party struggling to redefine itself, but failed to meet pre-convention expectations.
Overall, 73% of online conversations were negative and only 27% were positive. Condoleezza Rice inspired online audiences and 10% of online mentions said the former Secretary of State was a huge success. Republican presidential hopeful, Mitt Romney, also received high marks with 17% of mentions saying his speech was impactful.
However, the majority of mentions following the convention do not indicate the customary positive post-convention bump. Leading up to the convention, the majority of online conversations were focused on women’s issues—a theme that did not resonate or trend with audiences after the convention. This decrease in mentions relating to specific policy discussion could be attributed to distractions the GOP faced during their convention.
Shortly after Clint Eastwood’s memorable speech, 22% of online mentions focused on the Hollywood actor, not the Republican’s lead candidate or policies. The Republican candidate for vice president drew even more attention, with 28% of mentions talking about the legitimacy of the claims he made during his speech, thus overshadowing the strength he brings to his running mate.