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PoliPulse is a dashboard of real-time social media conversations. Track the recent conversations or view our real-time dashboard for the 2012 race for the White House.

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Campaign Ads

Obama's Ads Seen as Negative but Effective

Tracked:
Aug 8, 2012 - present

Pundits and political commentary of the 2012 presidential election season seem to highlight the idea that this the most divisive election in history. To get a sense of this sentiment, we looked at how people are perceiving the candidates approach to their campaign's based on the candidate's advertisements. While  a third of online opinion criticize  Obama's ads as negative, 70% say his ads are good or effective and support the way he is attacking Romney's work at Bain Capital and Ryan's proposed medicare plan.
For Romney, about 40% of online opinions criticize Romney's ads as false, while a third say that they like his positive ads. Another third say they're glad the Romney campaign fact checked a negative Obama attack ad linking Romney and his work at Bain to the death of a man's wife from cancer.  

Topics: 
Election 2012
Conversations tracked: 
13,862
Sources: 
Comments, 0.4% | Blogs, 25.7% | News, 60.6% | Facebook, 4% | Forums, 7% | Twitter, 2.3%
Related Analysis from our Blog: 
Chart type: 
Bar chart
[{"proportion":28,"category":"Ryan Medicare Attacks Good","group":""},{"proportion":45,"category":"Bain Attacks Are Effective","group":""},{"proportion":27,"category":"Obama Goes Negative","group":""}]
Line graph data: 
[{"name":"Ryan Medicare Attacks Good","data":[27,25,27,27,27,25,25,28,29,28,28,28],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]},{"name":"Bain Attacks Are Effective","data":[48,47,44,42,43,41,44,44,44,45,47,45],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]},{"name":"Obama Goes Negative","data":[25,28,30,30,30,34,31,28,27,27,25,27],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]}]
Election 2012
GOP Presidential Ticket

Romney Picks Conservative Star and Lightning Rod

Tracked:
Aug 11, 2012 - present

The highly anticipated Republican Veepstakes came to an end this weekend. Presumptive nominee, Mitt Romney, announced that he had chosen seven-term Wisconsin Congressman Paul Ryan as his running mate. Mr. Ryan is the chairman of the House Budget Committee and the author of budget plans that would reshape government spending and tax policy. 
 

Chart type: 
Bar chart
[{"proportion":7,"category":"Ryan Bad For Budget","group":""},{"proportion":19,"category":"Polarizing Figure","group":""},{"proportion":21,"category":"Criticizing Ryan's Record","group":""},{"proportion":33,"category":"Ryan is a Gamechanger","group":""},{"proportion":19,"category":"Mistake","group":""}]
Line graph data: 
[{"name":"Ryan Bad for Budget","data":[7],"dates":["2012-08-11"]},{"name":"Polarizing Figure","data":[19],"dates":["2012-08-11"]},{"name":"Criticizing Ryan's Record","data":[21],"dates":["2012-08-11"]},{"name":"Ryan Is a Gamechanger","data":[33],"dates":["2012-08-11"]},{"name":"Mistake","data":[19],"dates":["2012-08-11"]}]
Election 2012
Campaign Ads

Romney's Ads Seen as Positive but False

Tracked:
Aug 8, 2012 - present

Pundits and political commentary of the 2012 presidential election season seem to highlight the idea that this the most divisive election in history. To get a sense of this sentiment, we looked at how people are perceiving the candidates approach to their campaign's based on the candidate's advertisements. While  a third of online opinion criticize  Obama's ads as negative, 70% say his ads are good or effective and support the way he is attacking Romney's work at Bain Capital and Ryan's proposed medicare plan.

Chart type: 
Bar chart
[{"proportion":31,"category":"Happy to see positive ads from Romney","group":""},{"proportion":30,"category":"Glad Romney camp/CNN fact checked death of wife ad","group":""},{"proportion":39,"category":"Romney ads are false","group":""}]
Line graph data: 
[{"name":"Happy to see positive ads from Romney","data":[33,34,33,33,32,27,26,31,32,29,30,29],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]},{"name":"Glad Romney camp/CNN fact checked death of wife ad","data":[35,30,30,26,33,26,30,31,23,32,29,33],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]},{"name":"Romney ads are false","data":[32,35,37,41,36,48,44,39,45,39,42,37],"dates":["2012-08-08","2012-08-09","2012-08-10","2012-08-11","2012-08-12","2012-08-13","2012-08-14","2012-08-15","2012-08-16","2012-08-17","2012-08-18","2012-08-19"]}]